1970
- Peter Joubert appointed managing director of Afrox Limited.
- Green & Benham Holdings - manufacturers of catering equipment - acquired.
- Afrox enters convenience food market and acquires Frozen Assets and the brand Gina Potter.
1971
- R3 million Electrode factory built at Brits.
- ASU erected at Highveld Steel.
- Afrox sells control of nursing home in Pretoria, but retains interest.
1972
- Severe price cutting in gas business as gas war starts. Air products and Fedgas enter South African market to do battle with Afrox and Air Liquide.
- Afrox maintains market share - sales increase or R75 million from R71 million.
- Brits electrode factory commissioned.
1973
- Metalart - South Africa’s first national welding competition took place. This would become an annual event.
- New company Flameguard formed to market fire-fighting equipment industrial safety, rescue, breathing and personal protective equipment.
- Afrox acquires 1/3 stake in silicon smelters for R17 million.
1974
- Western Industries acquired.
- Afrox gets grip and “wins gas war” as profits rocket from R5,8 million to R8,5 million.
1975
- Profits soar to R10,3 million from R5,8 million.
1976
- Peter Joubert appointed to Board of African Oxygen Limited.
- BOC holds first board meeting outside the UK in South Africa.
1977
- Afrox celebrates its 50th birthday donating R50 000 to the Urban Foundation, which was formed to promote involvement by the private sector in the improvement of quality of life of urban communities.
- Vanderbijlpark branch approved the first housing loan for a black member of staff.
- Beau Sutherland appointed chairman.
1978
- Afrox focuses on core business and sells many non-core businesses.
- Interest in Silicon Smelters increased to 50 percent
1979
- EasiWeld range of gas and arc welding equipment offered to the public for the first time.
- Peter Joubert seconded to BOC, UK.
- Silicon Smelters sold.
- D & D Electronics sold.