This year sees Afrox’s 90th anniversary and it is a credit to the generations of Afrox people who built this company for it to survive and prosper so long in a competitive world. Our Company, today, has never been so competitive, streamlined and fit-for-purpose since the global financial collapse of 2008, Afrox Managing Director, Schalk Venter, writes to staff.
In recent years you, my Afrox colleagues, have endured much and risen to the challenges we face time and time again, overcoming all obstacles to ensure we achieved our Get Healthy and Get Strong turnaround ambitions. What we have achieved, since the turnaround began in 2015, as Team Afrox will be long remembered for its astounding success in such a short time.
You can and should be proud of your achievements in very difficult circumstances. That said, we cannot afford to rest on our laurels. While 2017 marks 90 years in business and going strong, it is also the year we must stretch to meet and deliver on our promises. The eyes of our shareholders and The Linde Group are on us and expectations are high that Afrox is firmly on the road to delivering sustainable business and returns.
This year is also the third phase of turnaround – Get Business. Never before has it been so crucial that we meet our goals, identify profitable new contracts and win them; identify new markets and penetrate them; ensuring we manage 100% price cost recovery across the board.
Underpinning out success must be our behaviours – agile, caring, accountable, engaged and collaborating across functions and departments. One team, one ambition to succeed. This year we celebrate not just 90 years in business but our very real turnaround achievements of recent times – let us remember the past but keep our eyes firmly focused on the future to Get Business!